August 17, 2021 / By Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) 

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.

Puma is worried about the growing boycott campaign.

In a leaked internal memo, Puma said Israel’s escalation of violence against Palestinians in May led to an increase in inquiries from its “business partners and ambassadors” about its complicity in Israeli apartheid. Global advocacy organization SumOfUs asked to meet with Puma about its support for illegal Israeli settlements. Not only did Puma accept, but even the agitated CEO joined!

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma.

Join the #BoycottPuma Global Day of Action, September 18

ACTIONS

• SIGN THE PETITION to demand these sports clubs support Palestinian human rights and sever  their Puma sponsorships. 
  
• CALL ON PUMA SPONSORED AUSTRALIAN TEAMS to #BootPuma by taking a photo while holding a #BoycottPuma sign, post it on social media with the caption: 

Until @Puma ends their complicity in Israeli Apartheid, I demand [INSERT @NAME OF CLUB] to #BoycottPuma and #PumaFam

• REBRAND YOUR PUMA GEAR by writing “boycott” over the logo or tape over it, post a photo on social media with the caption:

I bought @Puma gear before I knew Puma supports illegal Israeli settlements on stolen Palestinian land. Until Puma ends their complicity in Israeli Apartheid, I’m supporting Palestinian teams calling to #BoycottPuma and I will #RebrandPuma. Goodbye #PumaFam!

• BOYCOTT AS A TEAM by organising a Zoom meeting with your sports team, and take a screen capture of each team member holding a sign that reads #BoycottPuma, post it on social media with the caption: 

@Puma supports illegal Israeli settlement on stolen Palestinian land. Our team supports Palestine so we #BoycottPuma and #PumaFam

In Brisbane join the Boycott Puma Walk with BDS Australia member group
Justice for Palestine Meanjin – Brisbane

BDS Australia Boycott Puma information here

More information on the international #Boycott Puma Global Day of Action here including materials and toolkit