BDS Australia is joining groups around the world for the Global Day of Action on February 12 and regular rolling protests as we step up pressure on PUMA to ends its partnership with Israeli apartheid.
PUMA’s continued support for Israeli apartheid puts it squarely on the wrong side of history.
The year 2021 saw unprecedented support for Palestinian rights across the world of sports, as apartheid Israel escalated its violent oppression of Palestinians.
In record numbers, star athletes took courageous stands in stadiums and on social media to millions of followers, including footballers Riyad Mahrez, Paul Pogba, Mohamed ELNeny, and Benjamin Mendy, cricket stars Babar Azam, Rashid Khan, and Irfan Pathan, basketball players Kyrie Irving, Damian Lillard and Layshia Clarendon, and boxing champs Amir Khan and Badou Jack, among others.
Olympic hopefuls Fethi Nourine and Mohamed Abdalrasoo renounced life-long dreams and withdrew from the games, refusing to compete with official Israeli representatives.
Teams, players, coaches and fans kept Palestinian rights front and center at the Arab Cup finals.
Let’s step up the pressure and make 2022 the year PUMA ends its partnership with Israeli apartheid.
Join the Boycott PUMA Global Day of Action, February 12.
PUMA sponsors the Israel Football Association (IFA), which governs and advocates on behalf of teams in illegal Israeli settlements.
In a leaked internal memo, PUMA admitted its celebrity ambassadors and business partners are increasingly questioning its support for Israeli apartheid.
More than 120,000 people have signed the SumOfUs petition urging PUMA to “stop its complicity with the Israeli apartheid state.”
A PUMA lawyer told us the #BoycottPUMA campaign is making their lives “miserable.”
Let’s help PUMA find its way over to the right side of history!
Join groups around the world calling on PUMA to drop the IFA.
PUMA has a window of opportunity to live up to its progressive image and stated “devotion to universal equality.” PUMA’s contract with the IFA ends in June of this year. Now is the time to act to convince PUMA to cut ties with Israeli apartheid.
The #BoycottPUMA coalition, which stretches from Auckland to Oakland, is launching regular rolling protests at PUMA shops, offices, and sponsored clubs. Vibrant protests at PUMA shops have succeeded in shutting them down. Join a protest near you or organize one in your area!
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.
Puma is worried about the growing boycott campaign.
In a leaked internal memo, Puma said Israel’s escalation of violence against Palestinians in May led to an increase in inquiries from its “business partners and ambassadors” about its complicity in Israeli apartheid. Global advocacy organization SumOfUs asked to meet with Puma about its support for illegal Israeli settlements. Not only did Puma accept, but even the agitated CEO joined!
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma.
Join the #BoycottPuma Global Day of Action, September 18
SIGN THE PETITION to demand these sports clubs support Palestinian human rights and sever their Puma sponsorships.
CALL ON PUMA SPONSORED AUSTRALIAN TEAMS to #BootPuma by taking a photo while holding a #BoycottPuma sign, post it on social media with the caption:
Until @Puma ends their complicity in Israeli Apartheid, I demand [INSERT @NAME OF CLUB] to #BoycottPuma and #PumaFam
REBRAND YOUR PUMA GEAR by writing “boycott” over the logo or tape over it, post a photo on social media with the caption:
I bought @Puma gear before I knew Puma supports illegal Israeli settlements on stolen Palestinian land. Until Puma ends their complicity in Israeli Apartheid, I’m supporting Palestinian teams calling to #BoycottPuma and I will #RebrandPuma. Goodbye #PumaFam!
BOYCOTT AS A TEAM by organising a Zoom meeting with your sports team, and take a screen capture of each team member holding a sign that reads #BoycottPuma, post it on social media with the caption:
@Puma supports illegal Israeli settlement on stolen Palestinian land. Our team supports Palestine so we #BoycottPuma and #PumaFam
On International Women’s Day, as Puma launches the “She Moves Us” marketing campaign while supporting Israeli apartheid, Palestinian and international women in sports respond with #SheBoycotts.
Today, International Women’s Day, Puma is launching “She Moves Us,” a marketing campaign to “celebrate the women who have moved culture and sports forward.”
She Moves Us, but Puma supports illegal Israeli settlements forcing Palestinian women and their families from their homes. She Moves Us, but Puma supports Israel’s military occupation preventing Palestinian women athletes from traveling to matches. She Moves Us, but Puma supports Israeli apartheid, including medical apartheid denying millions of Palestinians vaccines during a pandemic.
Join us in celebrating Palestinian women in sports. Share the video of Palestinian athletes, including a player from the Women’s National Football Team, calling to boycott Puma until it ends support for Israeli apartheid.
Women in sports around the world are joining their Palestinian colleagues, from including a yoga instructor in France, acrobatic dancers in Italy, cyclists in the UK and running coaches in the US. They’re calling on Puma to end its support for Israeli apartheid that separates Palestinian families, demolishes Palestinian homes and arrests Palestinian children from their beds during night raids. Share the video of women in sports joining #SheBoycotts.
Support the Global Day of Action and Boycott Puma – Worst. Gift. Ever.
Israel’s far-right government is escalating its expansion of illegal settlements on stolen Palestinian land. At the same time, it is demolishing Palestinian homes in record numbers, leaving hundreds of Palestinian families homeless during a pandemic.
Puma’s support for these violent land grabs makes it the… Worst. Gift. Ever.
Israel’s military occupation and illegal settlements force Palestinian families from their homes, with full backing from the Australian government which remains complicit and does not even support UN Resolutions calling on Israel to respect Palestinian human rights and adhere to international law.
Puma says it supports equality but is helping to prolong the brutal dispossession of indigenous Palestinians.
Take two quick actions HEREto thank Lewis Hamilton for his stand against racism and to urge him to take that stand to Puma over its support for Israeli apartheid that South Africans say is worse than what they endured.
Lewis Hamilton, Formula One’s first and only Black driver, is shattering records and fighting against racism on and off the race track.
He recently said, “We all have a responsibility to educate ourselves and raise awareness of the tragedies happening in the world around us and take action where we can”.
Let’s take this opportunity to do just that!
Lewis Hamilton’s sponsor Puma supports Israeli apartheid that South Africans say is worse than what they endured.
This website is maintained by BDS Australia, which is affiliated with the coalition of Palestinian organisations that leads and supports the BDS movement and by the Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI), a BNC member organisation.