We’re making Puma’s CEO nervous. Join the Boycott Puma Day of Action, September 18

We’re making Puma’s CEO nervous. Join the Boycott Puma Day of Action, September 18

August 17, 2021 / By Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) 

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.

Puma is worried about the growing boycott campaign.

In a leaked internal memo, Puma said Israel’s escalation of violence against Palestinians in May led to an increase in inquiries from its “business partners and ambassadors” about its complicity in Israeli apartheid. Global advocacy organization SumOfUs asked to meet with Puma about its support for illegal Israeli settlements. Not only did Puma accept, but even the agitated CEO joined!

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma.

Join the #BoycottPuma Global Day of Action, September 18

ACTIONS

  • SIGN THE PETITION to demand these sports clubs support Palestinian human rights and sever  their Puma sponsorships. 
  • CALL ON PUMA SPONSORED AUSTRALIAN TEAMS to #BootPuma by taking a photo while holding a #BoycottPuma sign, post it on social media with the caption: 

Until @Puma ends their complicity in Israeli Apartheid, I demand [INSERT @NAME OF CLUB] to #BoycottPuma and #PumaFam

  • REBRAND YOUR PUMA GEAR by writing “boycott” over the logo or tape over it, post a photo on social media with the caption:

I bought @Puma gear before I knew Puma supports illegal Israeli settlements on stolen Palestinian land. Until Puma ends their complicity in Israeli Apartheid, I’m supporting Palestinian teams calling to #BoycottPuma and I will #RebrandPuma. Goodbye #PumaFam!

  • BOYCOTT AS A TEAM by organising a Zoom meeting with your sports team, and take a screen capture of each team member holding a sign that reads #BoycottPuma, post it on social media with the caption: 

@Puma supports illegal Israeli settlement on stolen Palestinian land. Our team supports Palestine so we #BoycottPuma and #PumaFam


In Brisbane join the Boycott Puma Walk with BDS Australia member group
Justice for Palestine Meanjin – Brisbane

BDS Australia Boycott Puma information here

More information on the international #Boycott Puma Global Day of Action here including materials and toolkit

She Moves Us. But Puma helps oppress Palestinian Women.

She Moves Us. But Puma helps oppress Palestinian Women.

On International Women’s Day, as Puma launches the “She Moves Us” marketing campaign while supporting Israeli apartheid, Palestinian and international women in sports respond with #SheBoycotts.

Today, International Women’s Day, Puma is launching “She Moves Us,” a marketing campaign to “celebrate the women who have moved culture and sports forward.”

She Moves Us, but Puma supports illegal Israeli settlements forcing Palestinian women and their families from their homes. She Moves Us, but Puma supports Israel’s military occupation preventing Palestinian women athletes from traveling to matches. She Moves Us, but Puma supports Israeli apartheid, including medical apartheid denying millions of Palestinians vaccines during a pandemic.

Join us in celebrating Palestinian women in sports. Share the video of Palestinian athletes, including a player from the Women’s National Football Team, calling to boycott Puma until it ends support for Israeli apartheid.

Take Action: Tell Puma She Moves Us, but Puma’s support for Israeli apartheid oppresses Palestinian women 

Women in sports around the world are joining their Palestinian colleagues, from including a yoga instructor in France, acrobatic dancers in Italy, cyclists in the UK and running coaches in the US. They’re calling on Puma to end its support for Israeli apartheid that separates Palestinian families, demolishes Palestinian homes and arrests Palestinian children from their beds during night raids. Share the video of women in sports joining #SheBoycotts.

Take Action: Tell Puma it can’t promote gender equality and empower some women while supporting Israeli apartheid oppressing millions of Palestinian women.

Record your own video and share it on social media with the hashtags #SheMovesUS and #SheBoycotts. Make sure to tag @Puma

CLICK TO TWEET at bdsmovement.net

Boycott Puma Global Day of Action

Boycott Puma Global Day of Action

Support the Global Day of Action and Boycott Puma – Worst. Gift. Ever.

Israel’s far-right government is escalating its expansion of illegal settlements on stolen Palestinian land. At the same time, it is demolishing Palestinian homes in record numbers, leaving hundreds of Palestinian families homeless during a pandemic.

Puma’s support for these violent land grabs makes it the… Worst. Gift. Ever.

Don’t put Israeli apartheid under the Christmas tree
Register for 4th #BoycottPuma Global Day of Action, Dec 12


Contact Puma Australia and these Melbourne sports clubs which all have Puma sponsorships
Melbourne City FC
Carlton FC
Richmond FC
Melbourne Vixens
Athletics Australia

Israel’s military occupation and illegal settlements force Palestinian families from their homes, with full backing from the Australian government which remains complicit and does not even support UN Resolutions calling on Israel to respect Palestinian human rights and adhere to international law.

Puma says it supports equality but is helping to prolong the brutal dispossession of indigenous Palestinians.

Read more here

Urge Lewis Hamilton To Help Convince Puma To End Support for Israeli Apartheid

Urge Lewis Hamilton To Help Convince Puma To End Support for Israeli Apartheid

Take two quick actions HERE to thank Lewis Hamilton for his stand against racism and to urge him to take that stand to Puma over its support for Israeli apartheid that South Africans say is worse than what they endured.

Lewis Hamilton, Formula One’s first and only Black driver, is shattering records and fighting against racism on and off the race track.

He recently said, “We all have a responsibility to educate ourselves and raise awareness of the tragedies happening in the world around us and take action where we can”.

Let’s take this opportunity to do just that!

Lewis Hamilton’s sponsor Puma supports Israeli apartheid that South Africans say is worse than what they endured.

Take two quick actions HERE to thank Lewis Hamilton for his righteous stand against racism and ask him to take that stand to Puma.