BDS Australia Joins the international #BoycottPuma campaign now in the week before Puma’s AGM to increase our pressure on Puma to end its complicity with Israeli apartheid and end all sponsorship of Israeli football teams on occupied Palestinian lands.
This year, as PUMA shareholders prepare to meet to discuss profits, Israel has just carried out yet another military assault on besieged Palestinians in Gaza.
These are not just tragic coincidences and they occur with PUMA’s complicity. They are a testament to just how often Israel’s apartheid regime kills Palestinians, young and elderly, athletes and artists, scholars and students, professionals and artisans, mothers, fathers, sons and daughters. In just the past 15 years, Israel has killed more than 6,000 Palestinians and injured over 145,000.
The Israel Football Association operates in illegal Israeli settlements, on land stolen from Palestinians and Puma supports this association unlike other sports brands which have refused to support Israel’s illegal settlements and ongoing persecution of Palestinians.
Israel’s apartheid regime robs Palestinian land and resources; bombs Palestinian cities; demolishes Palestinian homes; incarcerates Palestinian political prisoners; restricts Palestinian access to water, farm land, and electricity; destroys Palestinian agriculture; and prevents Palestinian movement.
Palestinians are now facing the escalating violence and dispossession of Israel’s most far-right, racist and fundamentalist government ever.
PUMA claims it has a “devotion to universal equality.” That can’t be true as long as PUMA is complicit in Israel’s apartheid regime.
Support the Global Day of Action and Boycott Puma – Worst. Gift. Ever.
Israel’s far-right government is escalating its expansion of illegal settlements on stolen Palestinian land. At the same time, it is demolishing Palestinian homes in record numbers, leaving hundreds of Palestinian families homeless during a pandemic.
Puma’s support for these violent land grabs makes it the… Worst. Gift. Ever.
Israel’s military occupation and illegal settlements force Palestinian families from their homes, with full backing from the Australian government which remains complicit and does not even support UN Resolutions calling on Israel to respect Palestinian human rights and adhere to international law.
Puma says it supports equality but is helping to prolong the brutal dispossession of indigenous Palestinians.
Take two quick actions HEREto thank Lewis Hamilton for his stand against racism and to urge him to take that stand to Puma over its support for Israeli apartheid that South Africans say is worse than what they endured.
Lewis Hamilton, Formula One’s first and only Black driver, is shattering records and fighting against racism on and off the race track.
He recently said, “We all have a responsibility to educate ourselves and raise awareness of the tragedies happening in the world around us and take action where we can”.
Let’s take this opportunity to do just that!
Lewis Hamilton’s sponsor Puma supports Israeli apartheid that South Africans say is worse than what they endured.
This website is maintained by BDS Australia, which is affiliated with the coalition of Palestinian organisations that leads and supports the BDS movement and by the Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI), a BNC member organisation.