BDS Australia Joins the international #BoycottPuma campaign now in the week before Puma’s AGM to increase our pressure on Puma to end its complicity with Israeli apartheid and end all sponsorship of Israeli football teams on occupied Palestinian lands.
This year, as PUMA shareholders prepare to meet to discuss profits, Israel has just carried out yet another military assault on besieged Palestinians in Gaza.
These are not just tragic coincidences and they occur with PUMA’s complicity. They are a testament to just how often Israel’s apartheid regime kills Palestinians, young and elderly, athletes and artists, scholars and students, professionals and artisans, mothers, fathers, sons and daughters. In just the past 15 years, Israel has killed more than 6,000 Palestinians and injured over 145,000.
The Israel Football Association operates in illegal Israeli settlements, on land stolen from Palestinians and Puma supports this association unlike other sports brands which have refused to support Israel’s illegal settlements and ongoing persecution of Palestinians.
Israel’s apartheid regime robs Palestinian land and resources; bombs Palestinian cities; demolishes Palestinian homes; incarcerates Palestinian political prisoners; restricts Palestinian access to water, farm land, and electricity; destroys Palestinian agriculture; and prevents Palestinian movement.
Palestinians are now facing the escalating violence and dispossession of Israel’s most far-right, racist and fundamentalist government ever.
PUMA claims it has a “devotion to universal equality.” That can’t be true as long as PUMA is complicit in Israel’s apartheid regime.
On International Women’s Day, as Puma launches the “She Moves Us” marketing campaign while supporting Israeli apartheid, Palestinian and international women in sports respond with #SheBoycotts.
Today, International Women’s Day, Puma is launching “She Moves Us,” a marketing campaign to “celebrate the women who have moved culture and sports forward.”
She Moves Us, but Puma supports illegal Israeli settlements forcing Palestinian women and their families from their homes. She Moves Us, but Puma supports Israel’s military occupation preventing Palestinian women athletes from traveling to matches. She Moves Us, but Puma supports Israeli apartheid, including medical apartheid denying millions of Palestinians vaccines during a pandemic.
Join us in celebrating Palestinian women in sports. Share the video of Palestinian athletes, including a player from the Women’s National Football Team, calling to boycott Puma until it ends support for Israeli apartheid.
Women in sports around the world are joining their Palestinian colleagues, from including a yoga instructor in France, acrobatic dancers in Italy, cyclists in the UK and running coaches in the US. They’re calling on Puma to end its support for Israeli apartheid that separates Palestinian families, demolishes Palestinian homes and arrests Palestinian children from their beds during night raids. Share the video of women in sports joining #SheBoycotts.
This website is maintained by BDS Australia, which is affiliated with the coalition of Palestinian organisations that leads and supports the BDS movement and by the Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI), a BNC member organisation.