As of December 12, 2023, the BDS Boycott Puma campaign is pleased to announce that PUMA has been forced to pull out of its sponsorship of the Israeli Football Association.
This is a significant win for BDS globally. More information here.

The actions on this page are no longer necessary after this development.

Global sportswear manufacturer Puma is involved in violations of international law and human rights. Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Puma is a major sponsor of major Australian sporting clubs:

TAKE ACTION: Take the pledge 
TELL THESE SPORTS CLUBS AND ATHLETICS AUSTRALIA TO STAND UP FOR PALESTINIAN HUMAN RIGHTS AND END THEIR PUMA SPONSORSHIPS 

Israel’s military occupation expels Palestinian families, including children, from their homes to give way for these settlements. Israeli settlements are considered war crimes under international law.

More than 200 Palestinian sports clubs have called on Puma to end the sponsorship deal and stop supporting Israel’s illegal land grabs.

Puma markets itself as a company that cares about equality yet it funds the apartheid the IFA helps sustain.

In July 2018 it was announced that Adidas was no longer sponsoring the IFA following an international campaign and the delivery of over 16,000 signatures to Adidas headquarters.

We can do this again. Join Palestinian athletes calling for a boycott of Puma until it ends its support for Israel’s illegal land grabs.

TAKE ACTION   –  SIGN THE PETITION 

to tell these these Australian clubs and Athletics Australia to stand up for Palestinian Human rights and end their PUMA sponsorships. 

Or contact them directly by phone, email or social media

Athletics Australia on (03) 8646 4550 Email: [email protected]

Carlton Football Club on (03) 9387 1400 Email: [email protected]

Queensland Maroons on (07) 3367 6000 Email: [email protected]

New South Blues – NSW Rugby League on (02) 8756 7000  Email: [email protected]  Send a complaint here:

Melbourne City FC on (03) 9457 1765 Email: [email protected]

Richmond Football Club on (03) 9426 4400 Email: [email protected]

GWS Giants on 02) 8736 4200 Email:  [email protected]

Use this draft letter to write directly to these clubs:

TELL THESE AUSTRALIAN SPORTS CLUBS AND ATHLETICS AUSTRALIA TO STAND UP FOR PALESTINIAN HUMAN RIGHTS AND END THEIR PUMA SPONSORSHIPS 

TELL PUMA THAT YOU WON’T BUY PUMA WHILE PUMA SUPPORTS ISRAELI APARTHEID 
Call Puma’s headquarters in Melbourne on 1800 053 164 or call your local Puma shop.
Email Puma: [email protected]

Download BDS AUSTRALIA’S flyer

Puma is a major sponsor of Melbourne City FC, Carlton and Richmond football clubs

We aim to raise awareness of Puma’s unethical sponsorship of the Israeli Football Association with Melbourne City, Carlton and Richmond fans and players.

Puma is involved in multiple activities in illegal Israeli settlements on stolen Palestinian land. Puma’s support for illegal Israeli settlements pushing Palestinian families off their land comes with costs. Following engagement with local Palestinian rights supporters, Luton Town FC is the latest club to drop Puma.

Join the #BoycottPuma campaign in Australia as Melbourne City FC, Richmond and Carlton AFL clubs all have sponsorship deals with Puma. 
Phone or send a message urging Puma Australia to stop supporting illegal Israeli settlements.

Athletics Australia has signed a 4 year partnership deal with Puma 

In October 2020, Athletics Australia signed a 4 year partnership deal with Puma starting in 2021. We call on Athletics Australia to review this partnership in light of Puma’s complicity in Israel’s human rights violations.

Contact Athletics Australia on +61 3 8646 4550
Email:  [email protected]

The Melbourne Vixens are sponsored by Puma

In 2019 the Melbourne Vixens signed an apparel partnership with Puma. This is a 4 year deal making Puma the Official Apparel Partner of the Vixens. In 2020 the Vixens launched their #WitnessFearless campaign which they see as a social movement campaign, designed to continue to grow the conversation about the need to see a stronger backing of women’s sport.
We are calling on the Vixens to be fearless and support the rights of Palestinian women to be free to travel throughout Palestine, Jerusalem and Gaza and overseas to play football. We are calling on the Vixens to review their sponsorship deal with Puma.

Contact the Melbourne Vixens on 1300 849 367
Email: https://melbournevixens.com.au/contact

The Queensland Maroons

The Queensland Maroons are the latest trophy for PUMA as it come on board as a major Maroons partner for the next six years for Queensland’s men’s and women’s Origin teams. This is PUMA’s first rugby league sponsorship.

Statement from PUMA: “PUMA are great supporters of grassroots sport and will be providing offers to all Queensland rugby league participants during the partnership.” Yet its sponsorship of the Israeli Football Teams in the illegal Israeli settlements make a lie of this statement. Palestinian footballers are shot at by Israeli military and often prevented from playing away games because of Israeli travel restrictions. The grassroots of Palestine play football against great odds and with no help from PUMA